Behind the Label
Ambiguë is a Berlin based jewelry brand with an aspiration to combine effortless designs with a contemporary point of view, high quality and a responsible, sustainable use of materials. The Label was founded in December 2020 by german goldsmith and jewelry designer Sandra Schumann. Each product is produced by her in cooperation with some of the best suppliers in Germany. All pieces are made of 925 silver and plated with a thick layer of 18 carat yellow gold.
The label name “Ambiguë“ comes from Latin and means 'both' or 'ambiguous'. It is the designer's observation of herself and her environment. Ambiguity is becoming an increasingly relevant topic in a world where things cannot be divided into black and white. Gender, sexuality, nationality, personal development and world events require a pronounced ambiguity tolerance, or according to psychologist Else Frenkel-Brunswik: the "ability to bear ambiguity". The collections are inspired by the stories of people and art that moves Sandra.
As a trained goldsmith and jewelry designer, Sandra thrives in creating high quality products embedded with a strong concept. Growing up, her parents gave her the spirit for running your own business and the importance of appreciating creativity and long lasting design, combined with excellent craftsmanship.
While working in the fashion jewelry industry for many years, the desire to return to her roots became very strong. Sandra incorporates the playful, exciting and fashion influenced way of designing costume jewelry in her demi-fine jewelry brand, removing the pace and creating long lasting products. She wants to raise awareness and appreciation for well-designed and well-executed product, as well as the value of the craft itself.